Sizing Chart

	1 column	2 column	3 column	4 column	5 column
Full Page					10¼" x 15⅜"
1/2 Page			6" x 12⅞"	8" x 9⅝"	10¼" x 7 ¾"
1/4 Page		4" x 9⅝"	6" x 6½"	8" x 4¾"	10¼" x 3⅞"
1/6 Page		4" x 6¾"	6" x 4¼"	8" x 3¼"
1/8 Page	2" x 10"	4" x 5"	6" x 3¼"	8" x 2½"
1/11 Page	2" x 7½"	4" x 3¾"	6" x 2½"
1/16 Page	2" x 5"	4" x 2½"
Web	Super Banner (728px x 90px), Vertical Banner (120px x 240px) or Square Button (250px x 250px)
News Stand	11" x17"

Submissions

• Black and white ads must be submitted as grayscale images at a resolution of 180dpi
• Spot colour and full colour ads must be submitted in CMYK at a resolution of 300dpi
• Acceptable ad formate are PDF, EPS, and TIFF. Other document types will not be printed
• Microsoft Word documents are subject to a $250 render fee
• Transparency layers must be rasterized to ensure proper printing
• Ad size, column width, and company name should be included in your ad filename. For example, if you select a 1/4 page ad at 2 columns wide, your file should look like this: 1/4pg_3col_yourcompany.pdf

Web

• Ad sizes must be exactly 728px x 90px, 250px x 250px or 120px x 240px
• Ad must be 20kb or smaller
• Acceptable ad formats are swf, jpeg, or gif

News Stand Advertising

• Artwork should have a 1/2" safe margin
• Ads must be submitted in CMYK ata resolution of 300dpi

How To Save Your File For Print

From Illustrator

When your document is fully designed and ready to be submitted, complete the following steps to ensure that it prints they way you have designed it.

• Select "Effect > Document Raster Effects Setting"
• Select your Color Model (CMYK, or Grayscale)
• Set the Resolution to Other and enter 200dpi
• Click OK

After configuring the document settings save your file:

• Select File > Save As and select Adobe PDF as your file type
• Set your Options to Custom
• Under General, set File compatibility to Acrobat 4.0 or higher
• Under Compression set the Average Downsampling to 200 ppi

It is also beneficial to convert all of your text to outlines before creating your PDF. To do so:

• Select all of your text
• Select Type > Create Outlines

You now have a PDF to submit for publication.

With Adobe Acrobat Professional

• Open your PDF in Acrobat
• Select Tools > Print Production > Convert Colors
• Apply the following settings:
• Document Colors: Device Gray Convert
• Action: Convert
• Destination Space Profile: Gamma 1.8
• Destination Space Converstion Options: Embed Profiles as Source Color Space
• Select OK

From PhotoShop

If you have created your ad with Photoshop, you can simply save it as an EPS file, but before you save everything, ensure that the formatting is correct.

• Goto Image > Mode > CMYK Color to set the proper colouration
• Goto Image > Image Size and ensure that under Document Size the Resolution is set to 200 dpi
• Select File > Save As > Photoshop EPS

You now have an EPS file to submit for publication.

From another program

If you have created your ad in another program and are unsure how to create a PDF using that program, you can save the file in its native format and convert it to PDF by going to http://createpdf.adobe.com. This site requires registration (which is free).

While this will create a PDF of your document, it doesn not guarantee that the file will be fully optimized for printing, and The Eyeopener can not guarantee the quality of your ad.

If you are unsure about how to produce an acceptable file for publication, please contact our Design Director for assistance. We'd be happy to work with you to make your ad look its best. After all, if you look good, we look good.